Different Tires for Different Riding Styles

Each individual prefers a different style of quad riding.  Some prefer the high speed adrenaline rush of sand duning, some prefer to ride at lower speeds and try to conquer the biggest mud bogs, and some lean more towards the fast pace, aggressiveness and competitiveness of organized racing.  Depending on your preferred riding style, you are gonna need a set of quad tires that are best suited for that type of riding.  Sand duner's are going to prefer the traction advantages that a set of paddle tires provides, while mud boggers are going to want tires with deeper, more aggressive tread, and better flotation, and racers are going to want a set of tires that maximize handling and control.  The marketing of quad tires is a perfect example of a place where benefit segmentation and geographical segmentation take place.  Benefit segmentation refers to the division of the market into groups according to the different benefits that consumers are looking for from the product.  Marketer's need to decide where to sell each of their tire models based on the benefit that each segment of the population demands.  They would want to retail sand tires in an area such as the Oregon Dunes, rather than the Albertan foothills, because there is simply a greater demand for sand tires in Oregon.  Manufacturer's would be better off to sell tires best suited for mud and trail riding in the Alberta foothills, as the the geography places a higher demand for them.  This example shows how marketing segmentation, target marketing, and market positioning are an important aspect of  all products in all industries.

References:
-Sport tires. (December 2006). Dirt wheels magazine. p. 86-87.
-Armstrong, G. Cunningham, P.H. Kotler, P. (2008). Principles of marketing. Segmentation, targeting, and positioning: building the right relationships with the right customers. p. 282, 290.