Can-Am enters the side by side class

It appears that the ATV (All Terrain Vehicle) manufacturer Can-Am (Bombardier Recreational Products) will finally have a contending machine in the side by side class, as part of their 2011 lineup of ATV's.  According to the September 2010 issue of Dirt Wheels Magazine, the newest edition to Can-Am's lineup will soon be available to the general public.  For those of you who do not know much about quadding and ATV's, side by sides are a unique class of quads that are designed to travel with a driver and a passenger sitting beside each other, similar to the seating arrangement of a car, hence the name side by side.  This class of ATV's has steadily been growing more popular, particularly in the last 4 or 5 years.  Most major ATV manufacturers, such as Honda, Yamaha, Kawasaki, Polaris, and now Can-Am, have realized the strong potential these machines present in making a profit, and have expanded their line-ups to include their own version of this increasingly popular class of machines.  This new class of ATV's has also created business opportunities for the many companies that provide aftermarket parts for these machines.  Companies that manufacture anything from rims and tires to engine kits have also benefited from the introduction of these machines.  There has even been a racing class formed exclusively for these side by sides.  This has created more opportunities for ATV manufacturers and aftermarket parts distributors to expand their name in the industry through national advertising and sponsorships.  It seems that this increasingly popular recreational activity has been beneficial to many.  Let me know what you think.

Reference: 2011 Can-Am Commander. (September 2010). Dirt Wheels Magazine. 30(9). p.40-47.